The Litchie blog
Notes from inside the work.
E-commerce· 5 minMarketing can't fix a broken business.
After a supply chain conference in Tokyo, I keep thinking about ROAS drops that aren't really campaign problems. Stock, feeds, margins, delivery - these things show up in marketing data, but the fix is somewhere else.
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Strategy· 5 minIdeas are easy. Execution is the real work.
After a Tokyo conference about building businesses, I keep noticing the same gap in client work: strategy looks productive, but execution is where the value is. Imperfect first versions matter more than perfect plans.
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Performance Marketing· 5 minNumbers say what. People say why.
After a sentiment analysis conference in Tokyo, I keep thinking about how much marketing still relies on guesswork. Numbers show what people do. They rarely show why.
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