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Campaign audit
Fixed-scope starting point. Full account audit across Google Ads and Meta Ads: campaign structure, wasted spend, tracking gaps, and 2 or 3 quick wins to act on next week.
Freelance marketing consultant · Europe · UK · US
Google Ads & Meta Ads that move the numbers.
Senior PPC management for e-commerce and DTC brands that want profitable growth — strategy, tracking and hands-on execution. B2B teams welcome too. No deck, no pitch: leave the first 30-min call with 2 or 3 concrete moves.
Why teams trust Litchie
Senior expertise. Real budgets. Practical mindset.
8 years running paid campaigns for e-commerce and DTC brands, plus B2B SaaS. Across Europe, the UK and the US.
8 yrsGoogle Ads & Meta Ads management
€5M+Ad spend managed last year
3 marketsEurope, the UK and the US
DTC · B2BFrom e-commerce ROAS to SaaS pipeline
A few of the teams we’ve supported
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What we do
Eight ways we plug in. Pick what you need.
Most of the time we start with an audit, then move into the areas that need help most. Combine services or start with one clear scope.
Marketing strategy
A simple plan tied to your business goals: positioning, channels, budgets and quarterly milestones. E-commerce, DTC or B2B.
Paid advertising
Google Ads (Search, Shopping, PMax) and Meta Ads (prospecting and retargeting) built for ROAS and CPA, not vanity clicks. Creative testing and scaling included.
PPC management & optimization
Ongoing weekly work: bids, budgets, audiences, creatives and search terms. Plus a weekly written recap in plain language — what happened, why, and what we’re doing next.
Tracking & dashboards
GA4, Google Tag Manager, server-side tracking, conversion tracking and Looker Studio dashboards that actually inform decisions.
SEO & content support
Foundations that compound over time: technical SEO, keyword strategy and content that ranks and converts on e-commerce category pages.
Training & coaching
Upskill your in-house team on Google Ads, Meta Ads, GA4 and PPC tooling — so the gains stay after we leave.
Process improvement
Tighten the marketing engine: reporting cadence, testing framework, briefs, hand-offs. Small changes with big compound effect.
How we work
A partner inside your team. Not above it.
Litchie is small on purpose. You get senior attention, honest answers and work that ships. No layers, no handoffs, no account managers between you and the work.
01
Listen first
We start with your business, not a deck. Goals, constraints, and what has and has not worked before.
02
Plan with intent
A focused plan: which channels deserve budget now, what to test, what to retire. Clear priorities, no fluff.
03
Execute hands-on
We run the work or run alongside your team. Google Ads, Meta Ads, tracking, content, dashboards.
04
Iterate on data
Weekly review of what the numbers say. Every ongoing engagement gets a written recap: what was done, what it delivered, what’s next. No agency mystery.
One person on the call
It is me on the strategy, the work and the reporting. No agency layers.
Strategy + execution
We do both. The plan and the work that proves it.
Flexible support
One project, a quarter, or as your fractional marketing partner.
Adapted scope
Your business changes. The way we support you changes with it.
Selected work
Real businesses. Real numbers.
Each engagement starts with a problem we can name and ends with a result we can measure. A few examples of what that looks like in practice.
CASE 01
DTC · Scaling paid
Skindr
Challenge
Needed to scale paid spend significantly without letting acquisition costs run away with the growth.
Approach
Built a structured testing framework, tightened audience segmentation, and reviewed performance daily during the scale phases.
Result
+900%
monthly ad spend scaled
Stable CPA
throughout the scale
CASE 02
E-commerce · Performance shift
Ekster
Challenge
A large share of the budget was going into brand campaigns with hard-to-prove returns, while performance was slowing down.
Approach
Shifted spend toward performance, restructured the account, and built a clear view of what each channel actually contributed to revenue.
Result
+20%
revenue YoY
Less brand
more performance, same budget
CASE 03
B2B SaaS · Paid + Tracking
Billit
Challenge
Paid acquisition was hard to justify. Leads were not tied to revenue, and budget was spread across too many untested channels.
Approach
Rebuilt the tracking layer end to end, focused budget on the two channels with real intent, and ran weekly creative and audience tests against pipeline KPIs.
Result
−38%
cost per qualified lead
2.4×
pipeline from paid in 6 months
Estelle Perwez
Founder · Litchie
About
Built around a simple idea: marketing should make sense.
I’m a freelance marketing consultant, also known as a fractional marketing partner. I started Litchie after 8 years running paid campaigns for fast-moving teams across Europe, the UK and the US. Mostly e-commerce and DTC brands, plus B2B SaaS and growing service businesses. Most of them didn’t need a bigger agency. They needed someone senior who could plan, execute and explain, without the noise.
That is what Litchie is. A partner you can call, a plan you can read, and the work you would expect from someone who actually opens the ad accounts.
- 8 years across paid, analytics and growth, in-house and agency-side.
- Hands-on with the details: ad accounts, GTM, GA4, dashboards, briefs.
- Direct, senior-led. One person on the call from the first email.
- Working with teams across Europe, the UK and the US.
Why Litchie?
The lychee is small, distinctive, and looks impenetrable from the outside. Crack the shell and it is simple, fresh, and easy to enjoy.
That is the marketing I want to do for clients. Clear, recognizable, and simple once we open it up together.
(It is also my favorite fruit. That part was easy.)
Want to work together?
It is me on the call. From the first email.
Litchie is small on purpose. No account managers, no junior hand-offs. If you are interested in working together on a project, send me a short note. I read every message myself.
Send me a notemarketing@litchie.be
Let’s talk
Tell us where you are. We’ll tell you what we’d do next.
A free 30-min audit call. No deck, no pitch. Bring your numbers and your blockers. You will leave with 2 or 3 concrete moves to make this quarter.
Book a free 30-min audit call
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